Aeroplane Shoot

This was a great shoot to be involved with and a wonderful crew, so thanks to Chloe Beeney stylist, Paul Haskell make up artist, Terry Rooney art director, and assitance Holly Rooney, Natalie Winter, and Joe Howard.

Special thanks to the models Ana Akhlediani and Tommy Fitzer and post production from Jackie Williams @ Happy Finish.

Exhibition 17th March

My little films were also exhibited on the evening of the 17th March which looked great on the large screen! SLEEPING WITH THE BLACKBIRDS and LONDON LOCATIONS

Scarves

For this classy silk fabrics designer JMC, I wanted to achieve an elegant but minimalistic look and feel to complement a stylish and restrained website that used classic typography and white space to great effect.

Luxury Brand

This shot for a luxury brand of watch had to ooze style while essentially showing off the quality. So the lighting and backdrop have to look a million dollars. This set-up, without going into detail, was extremely complex, but the visual effect I think was successful.

 

 

 

Iconic Brand

Yves Saint Laurent is one the world’s iconic brands and has always displayed an incredibly strong design sense. So the last thing I wanted to create with this ad for its eye mascara was a conventional looking pack shot. With this in mind, I decided to utilise the key components to create a graphic but symbolic image of the product.

Competitive Positioning

To convey the competitive positioning and the uncompromising standards of Skoda, I wanted to create an image that reflected this. So the scissors had to look like a precision tool that had itself been highly engineered. This pair looked the part, particularly when set on a distressed, industrial, metal surface. Getting the lighting right wasn’t easy but the result is exactly what I was aiming for: simple, clean and precise.

 

Purina

Purina is a premium brand of pet food that caters for pretty much every kind of cat. So this is the simple fact I wanted this ad to convey in the most eye-catching way.

Shooting a real leopard isn’t my idea of fun. Fortunately, this one was, in the words of its owner, “a real pussycat.”

 

 

Water Aid

While the provision of clean water to some of the poorest regions of the world is something that Water Aid has committed itself to so effective over the years, I wanted to help the charity deliver a fairly conventional message in an unconventional way. Rather than seeing the children at risk, I wanted the viewer to imagine them. Because I firmly believe that there are times when using your imagination can be more powerful than seeing reality.

Classic Cars on the South East coast of England.

 1990 ROYALE SABRE

1990 ROYALE SABRE

 1989 TIGER CAT

1989 TIGER CAT

 1981 PANTHER LIMA

1981 PANTHER LIMA

 1947 SUNBEAM

1947 SUNBEAM

 1990 ROYALE SABRE

1990 ROYALE SABRE

These classic cars were shot on the South East coast against windswept skies at low tide. One has to make the most of daylight by shooting at certain times of day. Positioning the cars and removing tyre tracks from the sand always presents something of a logistical challenge.

Visit Britain

   
  
 
  
    To get more people living in Britain to holiday in Britain was the brief behind this ad that makes the point that you don’t need to travel thousands of miles when it’s all here on our doorstep. I chose Whitstable for the location.       
  
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To get more people living in Britain to holiday in Britain was the brief behind this ad that makes the point that you don’t need to travel thousands of miles when it’s all here on our doorstep. I chose Whitstable for the location.

 

Interflora

With Interflora you have the power to touch people who are miles away. This ad delivers this message by conveying the beauty of a red rose really close up. Finding the perfect specimen and lighting it was by no means a simple job.