This is a commercial I directed to show the luxury of the jewellery and the endlesspossibilities for point of sale for any brand.
I directed this commercial to introduce the reader to the above book title and to the author Alex Pearl a new and exciting writer for the future.
This little footage is again to represent the opportunities that can be presented for different media's without narration or language for brands that need to advertise across all sectors.
Close up camerawork and dynamic lighting were vitally important when displaying the Nike Air Zoom in both static print and moving point-of-sale.
For this multi-media commercial, I wanted to convey the sumptuous quality, texture and grain of the leather used by Osprey to produce their classic collection. This called for meticulous lighting and close-up camera work.